Francisco Javia asked:


Do you remember those old style medical ID bracelets that they used to push onto kids when you were in grammar school and high school? They were made out of stainless steel and were just one step up from a military dog tag in overall style.

Dangerous Medical Conditions

Pity the poor kids that used to have to wear one because even as adults many of them are still traumatized to this very day. They had no choice though, because they had a medical condition such as drug allergies, diabetes or epilepsy that could render them unconscious.

Early “No Style” Medical ID Jewelry

It’s because of the complete lack of style that those early medical ID bracelets had that many people to this day have an aversion to them. People who wear jewelery but will not go near anything that resembles a medical ID bracelet.

Gambling With Their Lives

Its a darn shame too, because they are gambling with their lives should anything ever happen to them. For them, even a simple traffic accident can become fatal due to the lack of information on the side of the medical personnel that tend to them.

First Rate Medical ID Bling

The real irony, is that today here is a super wide selection of great looking medical ID jewelery that looks and feels just like the designer jewelry that it is. In fact, todays trendy medical ID jewelry is even available in solid gold set with precious stones, if that is what you would like.

Engraved on the Bottom

No one in their wildest dreams would ever suspect that this new type of medical ID jewelry was anything other then the great looking jewelry that it is, because all of your medical information is engraved on the bottom completely out of sight.

watches123 asked:


Tiffany is famous for diamonds jewelery and silver jewelery. Tiffany of the most prestigious six claw inlay design: the use of diamonds inlaid on the ring platform on child care will be extremely diamond flash point of honor to upgrade is still widely respected. Tiffany is a symbol of American design, to love and beauty, romance and dreams as the theme is known for nearly two centuries. USA Tiffany  Company  Is the world well-known pioneer of engagement ring. Tiffany  soft delicate sensibility and the ultimate functional beauty into the world of fantasy and desire of all women.



Connecticut, USA a miller’s son, Charles Lewis Tiffany  came to New York in 1837 Broadway, with a partner opened an unassuming little shop, business stationery and fabric. 1853, Charles Tiffany took over the store alone, put their names abbreviated as today’s Tiffany Jewelry Company , and to focus on the jewelry business. Subsequently, simple changes in a small shop several times, and eventually the United States in the first trend refers to a high-end jewelry stores, strength on par with Europe compete against a jewelry dynasty, more than the reputation of Paris famous Cartier . The nineteenth century, Tiffany’s customer list that includes British Queen Victoria, King of Italy, as well as Denmark, Belgium, Greece and the United States a number of big-name millionaire. Charles Lewis Tiffany  also was named “King of Diamonds”, this reputation has spread so far. The spring of 1887, Charles Lewis Tiffany was even bought the crown jewels of France  and shocked the world. Since then, Charles Lewis Tiffany in the global diamond market in terms of quality prominent positions of authority.

Charles Tiffany’s son, Louis Comfort Tiffany  was born in 1848. His father, though not with the sale of unique courage, but the same creative spirit, Tiffany  of jewelry design process in his hands has been carried forward. After he went to Paris to study to become a glass expert, to create Tiffany Studios, and invented a unique texture and multi-faceted spiral-shaped diamond-cutting process, so that the diamond flashing a more dazzling brilliance. He designed lighting is also great success. Louis Comfort Tiffany as an outstanding representative of the U.S. new technology and make the U.S. craft to become a passing fad goods.

Jay Rock asked:


Everybody likes to present themselves in a unique form. They have their own style. Clothing and jewellery are the two best ways to present oneself. An elegant pearl piece looks gorgeous on anyone irrespective to look, height and figure. Pearl jewellery acts as a very flexible wearing in the wardrobe.

Wearing clothes are bounded with a number of rules as one has to consider the garment, the place, color of the dress according to the skin tone etc. But wearing jewellery is bound with no rules. A simple pearl beaded necklace looks elegant on any type of event and different costumes. Jewelry adds to the way that you dress. It gives a complete look. The craze of pearls is seen even today. Pearls look great in any form. It may be ring, necklace, anklets or bangles. Fashion of wearing pearls is never out. It is an evergreen material and can be adorned any time round the year.

A pearl enriches one’s beauty with gold, silver and white polish. Even if accompanied with diamond or any other kind of gem it is able to maintain its charm. Pearls are available with the wide variety. There are plenty of sizes and colors in pearl. The shapes in which pearls are generally seen are round, square, button, drop, oval etc. Round pearls are difficult to find, but they give a great look when adorned in a piece of jewelery. Pearls also are available in a variety of lengths such as collar which is 10 to 13 inches long, choker which is 16 to 18 inches long, princess which is 17 to 20 inches long etc.

Pearls are made naturally or cultivated. Now days they have been cultivated in a number of countries. Natural pearls are quite expensive but cultured once are at affordable rates. Cultivated pearls can either be made of fresh water or salt water. There are three types of salt water pearls- the Akoya, South Sea, Tahitian. Mikimoto ranges highest in the quality, Akoya is white, silver or cream in color and others are of darker shade. These pearls are valuable than the fresh water pearls. Pearl jewellery may cost more than diamond jewellery. It is life time treasure which can be passed from generation to generation.

It is very important to choose the right kind of pearl. Some important observances should be kept in mind while purchasing it. Luster of the pearl is the most important point which has to be focused on. The quality of the pearl can be judged by the kind the luster it has. One should be able to see the reflection on the pearl. The surface of the pearl should not be with any kind of unevenness, spots etc. To get the idea of the thickness one can rub the pearl on the teeth. If there is a rough feel it has good thickness.

It is recommended that the young should prefer wearing a small piece of pearl to give a delicate look. The older ones can prefer long sized pearl to enhance their personality.

Bob Janet asked:


“You must continually find new ideas, strategies and techniques to increase your sales and profits. If you are not moving forward you are falling behind. There is no such thing as staying even in the selling business.”

Who talks to your customers more than you do? Who knows what will most satisfy your customers? Who knows what will attract customers to your business? Your Staff!!

From USA TODAY June 29, 2005

GM’s employee-discount offer on new autos pays off

General Motors has hit upon a possible escape from the big sales incentive that have ruined its bottom line without boosting it market share.

The strategy is akin to one-price selling, minimizing distasteful negotiation. GM doesn’t call it one-price, but that is at the core of GM’s current promotion- selling anybody a vehicle for the price an employee would pay.

Preliminary June data from analysts show that the program, which grew out of employee suggestions, is wildly successful. It appears to have boosted GM

sales 20% to 30%.

How would you like to increase your sales 20% to 30%?

EMPLOYEE SUGGESTIONS WILL MAKE YOU MONEY

All you have to do is:

1. Ask your staff for ideas.

2. Reward them for giving you ideas.

Get the ball rolling on profit increasing ideas at your sales meetings. Start every meeting with thank you’s, congratulations and rewards for ideas generated at the previous meeting and during the course of each day.

Start with Thank you’s. Then reward those who gave you ideas you used and ideas you did not use.

Why reward them for ideas not used? You do not want your staff to become discouraged. And, sometimes the ideas you do not think are worth trying today will be ideas you cherish in the future.

When turning down an idea, explain to them in detail why you did not use the idea. Give them the opportunity to defend and further explain how they feel the idea will help you increase sales and profits and grow your business. You will start a brainstorming session and many profit making ideas will be discovered.

Your rewards do not have to be of great value. We give bigger rewards for bigger and better ideas.

Suggested rewards

1. Cash

2. Tickets to events

3. Dinners

4. Merchandise

5. Paid day off

Some of the great money making ideas my employees came up with for my businesses:

Video rental store:

Not charging the customers for rewinding videos.

My video store staff listened to the customers complaining about being charged 10 cents for not rewinding the rented videos. They figured out how much money we netted in a month from the charges and presented it to me with the prediction that we could take customers away from the competition by not charging the fee. We took many customers away from our competition for only the cost of a dime.

Tire store:

Asking every customer to purchase a valve stem with every tire purchased that we mounted on their vehicle. We charged $1 for the valve stem, they cost us 15 cents. We sold an average of 500 tires a week. You do the math!

Electronics and Appliance stores:

7 days a week service. One of my sales professionals realized televisions, stereos, VCR’s and camcorders broke down when they were being used. Most people use these items in the evenings and weekends when we and our competition were closed. By simply having someone available to give the customer, with the broken equipment, a loaner item we increased our sales 15%.

Jewelry store:

Put a small jewelery case display in every store. When we opened our jewelry store we certainly were not known as jewelers. We were not, we were retailers. To take advantage of all the store traffic we had in our tire, electronics, appliance, and furniture stores we put a small display of jewelry in each store with signage announcing our jewelry store. An employee idea that propelled us to the top jewelry seller in our market.

Furniture store:

Changing the layout of the store. One day a sales professional in my furniture store said, “I have an idea. Since our largest profits. And his largest commissions come from the sale of bedding, why don’t we put the bedding at the front of the store, instead of the back where we and all our competition currently put it.?” He got a very nice reward, for that idea doubled his commissions.

If you’re not increasing sales you are falling behind.

There is no such thing as staying even. From the book “You’re Not Lost Until You Are Out Of Gas”

Ask and Reward your staff for ideas that will increase your sales and profits.

Frank Luca asked:


Often the couples mainly focus on buying great looking engagement rings and do not pay much attention to the wedding bands. But that is not the correct way to celebrate the wedding that also is going to be one of the cherished moments of your life. But what are the basic tips that you must be following while making the shopping?

Well, first of all, know that is the band is a simple metal ring that is needed to complete the wedding ceremony. But the simplicity of the metal does not mean that you should buy it just for the sake of the ceremony. In fact, you should be as serious and concerned in purchasing the metal ring as you were at the time of shopping for the engagement ring that you so profoundly presented to your bride.

So, the very first thing to ensure is that the wedding bands must match with the engagement ring that your bride is wearing. The ring and the band should match in metal, color, engravings and all other possible features. Usually, it is the engagement ring that the couples first purchase. So, take the ring to the jeweler’s shop and ask the jeweler to show a metal band that matches with it. It would be even better if you visit the same jeweler from whom you bought the ring. He may be having a matching ring for the wedding. Or, simply ask any other jeweler to make a new one for the occasion.

There is no set rule about the metal of the band. It is entirely a personal choice. You can opt for all-yellow gold band for more intricate designs. Gold is a traditional metal and you can pick up it in 14k, 18k and 24k. Or you have also the option of combining white and yellow gold or yellow gold with platinum for a more vibrant appearance of the rings.

Your hand shape also plays a role in selecting of matching wedding bands. Consider what type of the ring will look better on your hands. For example, a too narrow band may not be suitable on a hand that is wide and has larger bones.

If your hands are wide and heavy, pick up a band that has round edges so that the pressure of it is not much on the flesh of the finger. If your fingers are slender, opt for a diagonal design of the band that will give the illusion of greater width.

Any jewelery shop is full of varieties of the rings. Do not settle for wedding bands in haste. Instead, go for an extensive comparison. Sometimes, physical jewelry shops do not allow the customers to compare much due to different reason. If that is the case with you as well, then search the internet.

The online retail jewelers not only have greater varieties of wedding bands, but their prices too are competitive and lower than physical shops. Have more aspects of the jewelery in mind before purchasing it.

Hemant Jain asked:


Online Sarees, traditional bridal sarees, indian wedding lehengas, embroidered sarees, designer salwar kameez, wedding lehengas, women accessories, bridal lehenga cholis, salwar kameez shopping, traditional sarees lehenga cholis, lehenga choli exporters wholesale, buy jewelery online, chaniya cholis, designer lehengas, salwar kameez fashion, utsav sarees jaipur, saree wholesale, saree manufacturers exporters.

The wedding day is very auspicious in all sense and for the bride it is the most memorable occasion. Thus, the wedding dress must look out of the ordinary in all ways. Now, wedding dress in India various according to the region and the bride must select the one that suits her culture. As such whether it is a traditional bridal saree, or a designer wedding lehnga or a bridal lehnga choli that she picks, it has to be the best and made only for her.

Indian weddings are full of customs and rituals. Once a wedding is fixed, it continues for at least three to four days at a stretch. There is the engagement, sangeet, haldi, wedding and reception. Therefore, the bride requires her wedding collection to be a vast one. Even if ‘lehengas’ are truly the ultimate wedding dress for Indian brides she might choose it to wear it on her engagement as well. So, if she chooses a modern mermaid cut embroidered satin lehnga choli for her ring ceremony, she could easily opt for a more heavily embroidered with golden and zari work bridal lehnga choli for her D-day. For the more casual rituals like the Haldi or the sangeet, the bride can look pretty in an embroidered saree or a designer salwar kameez.

The colors of the lehengas she chooses for different occasions are different too. While all the colors definitely have to be very vibrant the combination must suit her temperament on her engagement day. The typical bridal lehnga choli is generally in red or maroon. While the modern bride is open to experiment with more colors, designer lehengas today come in all color combinations such as pink, green, orange, golden and even silvery white for Indian weddings.

As far as styles among Indian wedding lehengas are concerned, Indian brides are open to a number of choices. They don’t have to stick to the traditional design of a long full sleeve or three quartered top with a too rounded lehenga or ghagra. Lehengas as a part of the modern bride’s wedding trousseau has emerged to be more stylish and fashionable. Making the contemporary Indian bride appear traditional yet as a woman of substance, makers of wedding lehngas has started thinking out of the box. With the zeal to woo the brides of today as well as the other women in her family, they have come up with innovative ideas for Indian wedding lehngas apart from traditional bridal sarees, embroidered sarees, designer salwar kameez and lehenga cholis. So, the bride as well as her friends and sister can choose from a variety of colors, material, styles and embroidery work. For those who are accompanying the bride can select something fancier like georgette lehenga, satin or net lehenga in fish cut, mermaid style or short length or a crepe lehenga teemed with a fancy neemzari choli. The bride on the other hand has to choose something fabulous. She can go for example a maroon short top heavily embroidered with thread work with a green or beige maroon combination lehenga with full zardosi and kundan work. Opting for something more gaudy like a brocade lehenga or a designer lehenga choli also be a good choice. Accessorizing it well with jewelries, the little father’s daughter will be all set to meet the groom’s eye.

Since time plays a major role in weddings, especially for the new age bride where she has to juggle her work with the biggest event of her life, the best option rather than visiting thousands of shops is to shop for online sarees, designer lehengas even her wedding lehnga. Opening up new ways to shop at your convenience, many online shopping sites have emerged which not only offers great discounts but also guides you to choose from a huge collection of designer lehengas, chaniya cholis, embroidered sarees and Indian wedding lehengas name some, but also provides opportunities to buy jewelry online. With their specialized customer services, the bride to be can also custom make her lehenga which is the ultimate wedding dress for an Indian bride. Delivered at the doorstep, the opportunity to make her wedding dress something out of the world now lies at her fingertip.

Henry Schweizer asked:


Copyright (c) 2007 Henry Schweizer

So you’re looking for a wedding ring? Traditionally, diamonds have been associated with love because of their immense durability, their ability to last for eternity – but what about metals? Gold has been associated with love because of its purity and brightness, but it doesn’t have that durability which you’ll be hoping for in your marriage. Perhaps you should consider a titanium ring.

Over time, gold rings get worn away simply because gold is a soft metal. Silver rings suffer the same fate. Titanium rings, on the other hand, are built to last many lifetimes even if they’re worn every day. A titanium ring wont corrode like cheaper jewelery and it won’t suffer from wear and tear, no matter what you do while wearing it. A titanium ring is, quite simply, the toughest kind of ring on the market. When you give a titanium ring, you know you’re giving something which is going to last.

Perhaps a titanium ring doesn’t seem very romantic, but that depends on what you want from romance. A titanium ring says that your commitment is being made for the long term. It’s solid and dependable. Titanium rings are available in a wide range of styles, from strong masculine designs to slender jeweled bands, so choosing a titanium ring needn’t mean compromising on appearance. Titanium rings are very sophisticated and are becoming increasingly fashionable as people begin to realize their potential.

A wedding ring is the most important piece of jewelery you’ll ever buy in your life, so it’s all the more important that you get it right. With a titanium ring you know you’re getting something special. If you’re looking for a ring for a husband-to-be who generally feels uncomfortable about wearing jewelery, you may find that a chunky titanium ring is perfect for him. He’ll enjoy its solidity and strength and won’t feel that it’s inappropriately fancy. A well chosen titanium ring will say something about his character as well as making a strong statement about your love.

Titanium rings are very difficult to scuff or scratch, so when you choose a titanium ring for your wedding you can be sure that it’ll look just as good at your golden wedding anniversary. A titanium ring set with diamonds can bring together two of the world’s toughest materials to make a truly enduring statement. Titanium rings are ideal for people who work with their hands, who may find that other rings are easily damaged or have to be removed during the course of their working day. Titanium rings are also hypo-allergenic, so can be worn day in and day out no matter how sensitive you are.

Titanium rings are a fairly new addition to most jewelers’ stores, so you may not have considered them as an option before, but now that you understand their advantages you’ll understand just why it is that more and more people are choosing them. Nothing says ‘forever’ quite like a titanium ring.

Leon Kammer asked:


Tourists flock to Italy from all over the world; in love with the history, the food, the culture and the fashion, not necessarily in that order, depending on individual taste.

We know that when it comes to fashion and style or “bella figura” as the Italians like to call it, translated it means a good image and Italy can certainly boast designers like Armani, Versace,Dolce Gabbana,Gucci, Prada,just to name a few,not forgetting the famous shoe brands,like Ferragamo,Tods,Magli,where the Italians excel,both in style and craftsmanship,you can’t beat Italian shoe wear; that’s why you’ll find Italian clothing and shoes a major export to every corner of the globe: brand names that have become a household word,wherever you go.

For the Italian, particularly in Rome, on an everyday basis, style comes naturally and not something that’s talked about too much, it’s just the way it is; well dressed to the Italian  means dressing correctly for the occasion,which means a big no to the jogging suit being worn in the street, something that has become totally acceptable to the rest of the world.

For the Roman,however,whether a secretary,a regular working person or a professional it’s all about style and presence; as the day begins,decked out from head to foot.

The only place you’ll see a jogging suit is in the gym and even there,the code is to arrive in style and leave in style, never missing a beat. They know how to wear and strutt their stuff with a minimum of fuss; it seems to come naturally,the jacket, the scarf, the hair, the boots, the handbag, accessorized perfectly stating, “I have arrived”

Even the female cop directing the traffic in Rome’s Piazza Venezia looks like a ex supermodel,in full makeup and long blond hair flowing out from under her cap.

Where did all this style originate from: perhaps it’s the almost three thousand  years of history, influenced by the Emperors who entered the Senates with such pride receiving overwhelming crowd recognition or the Roman soldiers in their splendid gold suited armor and head wear, proud to be part of the Roman Empire.

So is the rest of the world too casual? Have countries like America, Australia or England taken “casual Friday” or the “track suit” too far?

What created that kind acceptability in these countries and why would people NOT want to look their best, when to the Italians it’s not even a question.”It’s not important”, you might say, but let’s face it,they look better.

But how can they afford to dress that way, you may ask? It’s not about money, it’s about taste and having a good eye. Firstly however you need to care how you present

The truth is that brands like Armani, Prada, Gucci, Cavalli are not what the Italians buy; these are for the tourists in the landmark fashion strip of Rome’s  Via Condotti, which runs from the Spanish Steps right to the main street of Via Del Corso and it’s there where you’ll find every flagship designer store and opulant jewelery from Bulgari to Cartier, tourists lining up from Japan to Russia, walking out with huge bags of the latest fashion goodies,excited to wear the latest look from the house of Vercasi back home.”do I look Italian”

The Romans are not the clients that visit Via Condotti.They are not concerned with name brands and they don’t own an abundance of clothes.

What they own is a few good pieces, not necessarily expensive; affordable and elegant, and they know how to put it all together, with the right accessories being the foremost important items, usually purchased outside the historic center in shopping strips where style and quality can be purchased at a fraction of the prices paid in the center.

Also there are many outlet shops that sell end of season high quality merchandise for far less than you would expect to pay in town and the truth is that these shopping malls and shopping strips are usually just thirty to forty five minutes away like Colle Di Rienzo in Rome, a street full of stores, running from Piazza Del Popolo to the Vatican in Rome, just minutes on foot from the center, or the Castel Romano Outlet where you’ll find most labels at half price; thirty minutes by car, from the center of Rome.

So before you embark on a fashion shopping spree, find out about the Malls,the Outlets and where the people go.

You may just find the item that will may you look good for less and join the “bella figura” set.

While your in Italy, maybe in Rome or Florence being thrifty with your fashion purchases, you might also consider the type of Italian accommodation you’ll choose.

Italian apartment accommodation seems to be the new way in Europe where the hotels can become very costly; after all what you save on accommodation in Italy may just leave you some extra for that new jacket.

Bradley Ben asked:


The Nokia 8800 Sirocco Edition targets individuals who sport handsets that accentuate style and glamour and are designer artifacts in their own right. The design aesthetics of the phone draws its inspiration from modern watchmaking and jewelery techniques and is sure to entice connoisseurs of quality and taste.

The design highlights of the Nokia 8800 are its stainless steel cover and the unique pop up slider mechanism. The slider uses a spring mechanism with stainless steel ball bearings that makes the phone glide gracefully. The abrasion resistant protective glass is tempered with sapphire, similar to the one used in clock industry. Finesse and artistry is also seen in the signature thumb rest and the undulating keypad.

Besides its fashionable profile, the Nokia 8800 also boasts of an equally impressive feature set that include Bluetooth, GPRS, EDGE and GSM for voice and data connectivity. The multimedia features of the phone are also of a very high quality. The 2 megapixel camera can capture images of a very high quality and the same applies for the audio quality produced by the music player. The graphics and visual performance are enhanced by the integration of a 3D image engine which makes playing games a pleasurable experience.

The Nokia 8800 is positioned to cater to a niche clientèle who crave for a phone that is more of a fashion accessory but also heavy on technology. Speaking on the branding strategy, the director of the design team at Nokia, Alistair Curtis says “ The Nokia 8800 is as much an object of art and desire, as it is an advanced piece of technology … crafted of modern materials like stainless steel and mineral glass, the Nokia 8800 brings a new elegance to the art of personal communication”. (http://mea.nokia.com/A4211184?newsid=-953)

This designer handset indeed complements a fashionable lifestlye.

Susan Salkeld asked:


Jewellery Shop Online is a flourishing Irish-based costume and designer jewellery store. As the name suggests, the difference here to the usual pricey High Street jewellery shops is that all their elegant goods can be viewed via the internet from the comfort of your own home. The website is highly appealing with a very professional and modern layout. The business was set up and developed by Susan Salkeld, who has a keen interest in ladies fashions. The online jewellery store is based in Dublin but delivers to all of Ireland, as well as catering for regular customers across Europe and even farther afield.

Susan explains the concept and philosophy behind her growing venture, “Having often purchased designer clothes and footwear myself from worldwide internet shops, I realised that the necessary accessories were not so readily available online. I found this odd because items such as costume jewellery and bags are not as bulky as clothing and shoes [for delivery] which now sell extremely well over the internet. After chatting with a few jewellery designers, I decided that I could provide a service to introduce and supply beautiful, modern pieces of jewellery which compliment today’s fashions.”

“At Jewellery Shop Online we want to bring variety, colour and glamour to the jewellery accessory market. There’s a real wow-factor about most of the items we offer, especially when actually seen and handled. But we also hope our affordable prices bring an extra smile when the buyer realises how much cash they’ve saved by browsing around our shop.”

Susan personally vetted high-quality suppliers from around the globe and then selected the extensive range of stunning products on display. Notable collections include:

Krystal London -Krystal are recognised as the leading designers and manufacturers of exquisite designer jewellery using only the highest grade Swarovski Crystals. They are universally renowned for their high quality pieces and attention to detail. Huge dangling chandelier earrings, crystal shower necklaces and cuffs are just some of the pieces you can view in this collection. Everything in Krystal’s display is designed by Kish Vasa who has over 20 years of experience, thus guaranteeing exceptional and unique designs.

Lola Rose – In their section, you find examples of some of the most beautiful semi-precious jewellery on offer today. You will be dazzled by creations in an array of stunning and unusual colours. Susan has called upon the services of Lola Rose’s leading modern jewellery creator, the highly-talented Nicola Gewirtz, to offer pieces which catch the eye with great effect.

The Silver Collection – For fans of silver jewellery, Susan has hand-picked a great range of desirable items which will “set off” your outfit, regardless of the occasion. From beautiful dress rings and classical necklaces to stylish cuff bangles and bracelets, Jewellery Shop Online doesn’t disappoint in silverwear accessories. The website is proud to boast that all its silver goods are hallmarked after passing the most rigorous of inspections at The Assay Office in Dublin Castle.

Rhinestone Crystal Jewellery – For that special occasion, Susan’s e-commerce shop can provide those important finishing touches to a memorable outfit; sparkling rhinestone crystal chokers, co-ordinated earring & necklace sets, tiaras, etc. Some items have been selected with weddings in mind, but the more understated designs are perfect to add class and sophistication to evening and party wear.

Jewellery Shop Online has a fabulously large selection of general designs featuring semi-precious stones which originate from all corners of the world. In some cases, the ethnic origins of the pieces come to the fore, literally in their shape, weight and highly attractive but rare colours. Other creations follow more traditional, antique styles but here the nicest surprise comes by way of their pricing which would suit anyone’s pocket even in these hard times.

Susan knows that fashion-conscious women must spend their hard earned money wisely. As she points out, “We have done thorough research regarding our jewellery pricing structure and our aim is to offer the lowest possible prices for all our jewellery lines. Our designer jewellery is on average 15% lower than anything like its equivalent in trendy department stores in Ireland. Our prices start as low as €8; in fact most of our stock cost less than €100 per item and we don’t retail anything valued over €300. We wanted to offer our customers something different that was affordable, so that we ladies can occasionally spoil ourselves without feeling guilty.”

The beauty about buying online apart from the obvious – trying to find time in our busy lives to take a day out to walk around various shops, sitting in traffic jams, parking problems, queuing at tills, etc – is that the prices are often much less than buying in the High Street shops. Susan confirms that this is mainly due to the online retailer not having to pay rent on display premises, and the  saving in overheads is then passed on to the customer. Many people these days prefer to do their shopping via a convenient laptop or PC, and then have the ordered items delivered right to their front door. Susan sees no reason why shopping for good quality jewellery cannot follow this increasing trend.

Jewellery Shop Online imports its stocklist from countries all over the world. By doing so, they capture many exotic and gorgeous styles influenced by the different cultures they trade with. Susan hopes to bring both quality and variety to Irishwomen, and we cannot argue with her aspirations in the costume jewellery field. Already she is able to boast, “Currently we have two major designers on board but I’m hoping to have another three by the end of the year. It’s important to change stock and styles on a seasonal basis.”

‘Customer-care’ is also another of Susan’s buzzwords. She knows through her own online shopping experiences that the development of trust and good relationships with apparently faceless retailers is vital. “We always make sure we respond to any queries as quickly and efficiently as possible”, she remarks. “We also encourage feedback or requests – if a customer would like to see more items of a particular design or they are looking for a very special item of jewellery, then we will try our utmost to accommodate them”.

When asked to sum up why she seems to have limitless enthusiasm for her business, Susan answers effortlessly, hardly pausing for breath. “Since an early age I have always had a passion for beautiful jewellery whether it is fashion, costume or designer. I am realising my dream of supplying beautiful jewellery to ladies everywhere at prices they can afford. It makes my job such a pleasure. Jewellery is glamorous and fun – as it should be.”

Susan x