A New Affordable Jewellery shopping experience for the fashion-conscious

November 23, 2009 by admin  
Filed under Jewelry

Susan Salkeld asked:


Jewellery Shop Online is a flourishing Irish-based costume and designer jewellery store. As the name suggests, the difference here to the usual pricey High Street jewellery shops is that all their elegant goods can be viewed via the internet from the comfort of your own home. The website is highly appealing with a very professional and modern layout. The business was set up and developed by Susan Salkeld, who has a keen interest in ladies fashions. The online jewellery store is based in Dublin but delivers to all of Ireland, as well as catering for regular customers across Europe and even farther afield.

Susan explains the concept and philosophy behind her growing venture, “Having often purchased designer clothes and footwear myself from worldwide internet shops, I realised that the necessary accessories were not so readily available online. I found this odd because items such as costume jewellery and bags are not as bulky as clothing and shoes [for delivery] which now sell extremely well over the internet. After chatting with a few jewellery designers, I decided that I could provide a service to introduce and supply beautiful, modern pieces of jewellery which compliment today’s fashions.”

“At Jewellery Shop Online we want to bring variety, colour and glamour to the jewellery accessory market. There’s a real wow-factor about most of the items we offer, especially when actually seen and handled. But we also hope our affordable prices bring an extra smile when the buyer realises how much cash they’ve saved by browsing around our shop.”

Susan personally vetted high-quality suppliers from around the globe and then selected the extensive range of stunning products on display. Notable collections include:

Krystal London -Krystal are recognised as the leading designers and manufacturers of exquisite designer jewellery using only the highest grade Swarovski Crystals. They are universally renowned for their high quality pieces and attention to detail. Huge dangling chandelier earrings, crystal shower necklaces and cuffs are just some of the pieces you can view in this collection. Everything in Krystal’s display is designed by Kish Vasa who has over 20 years of experience, thus guaranteeing exceptional and unique designs.

Lola Rose – In their section, you find examples of some of the most beautiful semi-precious jewellery on offer today. You will be dazzled by creations in an array of stunning and unusual colours. Susan has called upon the services of Lola Rose’s leading modern jewellery creator, the highly-talented Nicola Gewirtz, to offer pieces which catch the eye with great effect.

The Silver Collection – For fans of silver jewellery, Susan has hand-picked a great range of desirable items which will “set off” your outfit, regardless of the occasion. From beautiful dress rings and classical necklaces to stylish cuff bangles and bracelets, Jewellery Shop Online doesn’t disappoint in silverwear accessories. The website is proud to boast that all its silver goods are hallmarked after passing the most rigorous of inspections at The Assay Office in Dublin Castle.

Rhinestone Crystal Jewellery – For that special occasion, Susan’s e-commerce shop can provide those important finishing touches to a memorable outfit; sparkling rhinestone crystal chokers, co-ordinated earring & necklace sets, tiaras, etc. Some items have been selected with weddings in mind, but the more understated designs are perfect to add class and sophistication to evening and party wear.

Jewellery Shop Online has a fabulously large selection of general designs featuring semi-precious stones which originate from all corners of the world. In some cases, the ethnic origins of the pieces come to the fore, literally in their shape, weight and highly attractive but rare colours. Other creations follow more traditional, antique styles but here the nicest surprise comes by way of their pricing which would suit anyone’s pocket even in these hard times.

Susan knows that fashion-conscious women must spend their hard earned money wisely. As she points out, “We have done thorough research regarding our jewellery pricing structure and our aim is to offer the lowest possible prices for all our jewellery lines. Our designer jewellery is on average 15% lower than anything like its equivalent in trendy department stores in Ireland. Our prices start as low as €8; in fact most of our stock cost less than €100 per item and we don’t retail anything valued over €300. We wanted to offer our customers something different that was affordable, so that we ladies can occasionally spoil ourselves without feeling guilty.”

The beauty about buying online apart from the obvious – trying to find time in our busy lives to take a day out to walk around various shops, sitting in traffic jams, parking problems, queuing at tills, etc – is that the prices are often much less than buying in the High Street shops. Susan confirms that this is mainly due to the online retailer not having to pay rent on display premises, and the  saving in overheads is then passed on to the customer. Many people these days prefer to do their shopping via a convenient laptop or PC, and then have the ordered items delivered right to their front door. Susan sees no reason why shopping for good quality jewellery cannot follow this increasing trend.

Jewellery Shop Online imports its stocklist from countries all over the world. By doing so, they capture many exotic and gorgeous styles influenced by the different cultures they trade with. Susan hopes to bring both quality and variety to Irishwomen, and we cannot argue with her aspirations in the costume jewellery field. Already she is able to boast, “Currently we have two major designers on board but I’m hoping to have another three by the end of the year. It’s important to change stock and styles on a seasonal basis.”

‘Customer-care’ is also another of Susan’s buzzwords. She knows through her own online shopping experiences that the development of trust and good relationships with apparently faceless retailers is vital. “We always make sure we respond to any queries as quickly and efficiently as possible”, she remarks. “We also encourage feedback or requests – if a customer would like to see more items of a particular design or they are looking for a very special item of jewellery, then we will try our utmost to accommodate them”.

When asked to sum up why she seems to have limitless enthusiasm for her business, Susan answers effortlessly, hardly pausing for breath. “Since an early age I have always had a passion for beautiful jewellery whether it is fashion, costume or designer. I am realising my dream of supplying beautiful jewellery to ladies everywhere at prices they can afford. It makes my job such a pleasure. Jewellery is glamorous and fun – as it should be.”

Susan x



Titanium Rings Show Their True Colors

November 6, 2009 by admin  
Filed under Uncategorized

Henry Schweizer asked:


When choosing a ring for that special someone or to complement your own new look, it’s natural to feel limited to a small range of color options. The metals we’re used to don’t offer a lot of variety. Most rings are gold or silver or slight variations on those colors. Even if you’ve considered titanium rings, the new phenomenon making its way into the market, it’s probable that those you’ve seen will all have had the same muted grayish tone. Brightening up rings with gemstones only does so much when the basic color of the band is the same. What can you do if you want to achieve a really different look?

A little known secret in the jewelery business is that titanium rings can in fact be made in a range of dramatic colors, shades you just wouldn’t expect to see in a metal. This can be done without painting them and without weakening the metal at all. Titanium rings are known for their strength and colored titanium rings are no exception. Colored titanium rings are still very rare, but they’re not particularly expensive to make, so you should find them affordable if you’re able to track them down. They offer so many new options that you can choose or design a colored titanium ring to create a truly unique look.

How are colored titanium rings made? The secret is in the metal itself. Titanium can be oxidized to create a sheen across the surface of the metal. The refractive index of this oxidized layer is such that it can shine in a range of different colors. The secret to which color the metal takes on depends on the arrangement of the oxidized crystals at its surface. Like the metal itself, titanium oxide is hypo-allergenic, so titanium rings made this way won’t lose their famous property of being safe and comfortable for anyone to wear.

Using the oxidizing process, titanium rings can be made in several different shades. Many people admire the subtle bluish-grey tones reminiscent of storm clouds or ultramodern industrial landscapes. These stylish pieces of jewelery retain the understated, sophisticated appearance of classic titanium whilst adding something just a little different to help you make a personal statement. Titanium rings can also be made in a brighter blue color which looks truly unusual and can contrast impressively with gold bands or etchings or carefully chosen gemstones.

Titanium rings are also available in a deep purple twilight shade which complements darker skin or dark clothes; and for a really striking look, you can even obtain titanium rings in black. Black titanium rings retain the shine of classic titanium rings and shimmer with all the colors of the rainbow across their dark surfaces. You can guarantee that rings like this will be noticed and remarked upon. There’s no better way to provide the personal touch than by choosing a colored titanium ring.