Susan Salkeld asked:


Jewellery Shop Online is a flourishing Irish-based costume and designer jewellery store. As the name suggests, the difference here to the usual pricey High Street jewellery shops is that all their elegant goods can be viewed via the internet from the comfort of your own home. The website is highly appealing with a very professional and modern layout. The business was set up and developed by Susan Salkeld, who has a keen interest in ladies fashions. The online jewellery store is based in Dublin but delivers to all of Ireland, as well as catering for regular customers across Europe and even farther afield.

Susan explains the concept and philosophy behind her growing venture, “Having often purchased designer clothes and footwear myself from worldwide internet shops, I realised that the necessary accessories were not so readily available online. I found this odd because items such as costume jewellery and bags are not as bulky as clothing and shoes [for delivery] which now sell extremely well over the internet. After chatting with a few jewellery designers, I decided that I could provide a service to introduce and supply beautiful, modern pieces of jewellery which compliment today’s fashions.”

“At Jewellery Shop Online we want to bring variety, colour and glamour to the jewellery accessory market. There’s a real wow-factor about most of the items we offer, especially when actually seen and handled. But we also hope our affordable prices bring an extra smile when the buyer realises how much cash they’ve saved by browsing around our shop.”

Susan personally vetted high-quality suppliers from around the globe and then selected the extensive range of stunning products on display. Notable collections include:

Krystal London -Krystal are recognised as the leading designers and manufacturers of exquisite designer jewellery using only the highest grade Swarovski Crystals. They are universally renowned for their high quality pieces and attention to detail. Huge dangling chandelier earrings, crystal shower necklaces and cuffs are just some of the pieces you can view in this collection. Everything in Krystal’s display is designed by Kish Vasa who has over 20 years of experience, thus guaranteeing exceptional and unique designs.

Lola Rose – In their section, you find examples of some of the most beautiful semi-precious jewellery on offer today. You will be dazzled by creations in an array of stunning and unusual colours. Susan has called upon the services of Lola Rose’s leading modern jewellery creator, the highly-talented Nicola Gewirtz, to offer pieces which catch the eye with great effect.

The Silver Collection – For fans of silver jewellery, Susan has hand-picked a great range of desirable items which will “set off” your outfit, regardless of the occasion. From beautiful dress rings and classical necklaces to stylish cuff bangles and bracelets, Jewellery Shop Online doesn’t disappoint in silverwear accessories. The website is proud to boast that all its silver goods are hallmarked after passing the most rigorous of inspections at The Assay Office in Dublin Castle.

Rhinestone Crystal Jewellery – For that special occasion, Susan’s e-commerce shop can provide those important finishing touches to a memorable outfit; sparkling rhinestone crystal chokers, co-ordinated earring & necklace sets, tiaras, etc. Some items have been selected with weddings in mind, but the more understated designs are perfect to add class and sophistication to evening and party wear.

Jewellery Shop Online has a fabulously large selection of general designs featuring semi-precious stones which originate from all corners of the world. In some cases, the ethnic origins of the pieces come to the fore, literally in their shape, weight and highly attractive but rare colours. Other creations follow more traditional, antique styles but here the nicest surprise comes by way of their pricing which would suit anyone’s pocket even in these hard times.

Susan knows that fashion-conscious women must spend their hard earned money wisely. As she points out, “We have done thorough research regarding our jewellery pricing structure and our aim is to offer the lowest possible prices for all our jewellery lines. Our designer jewellery is on average 15% lower than anything like its equivalent in trendy department stores in Ireland. Our prices start as low as €8; in fact most of our stock cost less than €100 per item and we don’t retail anything valued over €300. We wanted to offer our customers something different that was affordable, so that we ladies can occasionally spoil ourselves without feeling guilty.”

The beauty about buying online apart from the obvious – trying to find time in our busy lives to take a day out to walk around various shops, sitting in traffic jams, parking problems, queuing at tills, etc – is that the prices are often much less than buying in the High Street shops. Susan confirms that this is mainly due to the online retailer not having to pay rent on display premises, and the  saving in overheads is then passed on to the customer. Many people these days prefer to do their shopping via a convenient laptop or PC, and then have the ordered items delivered right to their front door. Susan sees no reason why shopping for good quality jewellery cannot follow this increasing trend.

Jewellery Shop Online imports its stocklist from countries all over the world. By doing so, they capture many exotic and gorgeous styles influenced by the different cultures they trade with. Susan hopes to bring both quality and variety to Irishwomen, and we cannot argue with her aspirations in the costume jewellery field. Already she is able to boast, “Currently we have two major designers on board but I’m hoping to have another three by the end of the year. It’s important to change stock and styles on a seasonal basis.”

‘Customer-care’ is also another of Susan’s buzzwords. She knows through her own online shopping experiences that the development of trust and good relationships with apparently faceless retailers is vital. “We always make sure we respond to any queries as quickly and efficiently as possible”, she remarks. “We also encourage feedback or requests – if a customer would like to see more items of a particular design or they are looking for a very special item of jewellery, then we will try our utmost to accommodate them”.

When asked to sum up why she seems to have limitless enthusiasm for her business, Susan answers effortlessly, hardly pausing for breath. “Since an early age I have always had a passion for beautiful jewellery whether it is fashion, costume or designer. I am realising my dream of supplying beautiful jewellery to ladies everywhere at prices they can afford. It makes my job such a pleasure. Jewellery is glamorous and fun – as it should be.”

Susan x

hercafe asked:

Swarovski Crystal is very much popular and is named after the renowned Daniel Swarovski.  Swarovski Crystal is especially for the premium class of customers and it is bit expensive. Though expensive it is still a favorite among common masses. In 1892, an automatic cutting machine was invented by Daniel where he makes se of hydroelectricity in order to grind the jewels. Swarovski Crystal gives you wide range of variety to choose from the miniatures to jewelry and home decor like chandeliers. Some of the Swarovski crystal also have a special metallic coating to create a vividly- hued sheen. Also one of the most popular coatings is Aurora Borealis which gives you the rainbow oil slick appearance. This coating can be applied to only one or on all part of the object. And it can be also applied twice, and then it is known as Dorado 2X, AB 2X etc. So the next time you see an AB crystal, then you know that it has been coated with Aurora Borealis. Xilion is the new brand which was launched in the year 2004, its cut was patented and thus added luster to the flat-back and diamond cut rhinestones.

A rhinestone or diamante or paste is a diamond made of acrylic, glass and crystal. It is inspired by the river “Rhine” in Austria and it is sometimes known as Austrian Crystal. It became popular in the year 1775 under the name of French jeweler George Fredric Stras. He came up with the idea metallic coatings which would store the reflection in the crystal and this crystal would be clearer. It is also known as “Stras” in many European languages. Thus the rhinestone was created.

Beads and rhinestones are also the specialty for this company and thus it also sells them to the manufacturers and artist who utilizes them in their designs. Jewelers who make Tiaras or jewelery crafters also like to beautify it with these magnificent crystals.

Rhinestone is used everywhere and is used by everyone whether in wedding tiaras or on the head of Vegas showgirl headdresses. Everyone just loved the way they look and is quite inspired with them. Rhinestone is the nearest imitation of diamond and some of the scientist has even brought a lustrous shine in it as the diamond do.

A website was launched by the company in the year 2007 under the name of crystallized.com and thus gave a platform to the manufacturers and designers who are in the world of jewelery, fashion, interiors and accessory. A new product brand was launched under the brand name of Crystallized-Swarovski which gives you variety of crystals of different shapes, sizes and colors. This brand will give you the assurance of quality and purity and thus you can feel satisfied with this brand.

Today still the chief share of rhinestone is with Swarovski in Austria followed by Czech Republic. Other competitors are Bohemian Glasswork is a tough competitor. These crystals are very premium and exclusive and are worth spending some extra amount from your pocket.

But in order to keep them new you have to take some measures and thus guard them from getting destroyed. Don’t keep rhinestone face to face as it can lead to a scratch. Place a tissue in between these two tissues. Q-tip is excellent for polishing rhinestone and it is dipped in rubbing alcohol. Don’t use water as it will discolor your rhinestone or crystal.

Swarovski crystal has teamed up with Philips and launched Active crystals for the consumers. Bluetooth wireless earpieces were launched in the year 2008 with some crystal for their decoration.